Early access opens Friday 7 August
A competitor changed their price on a Thursday afternoon and told nobody. Stratspy watches five competitors you name and sends one email when something moves.
Input 01 · no signal
Get on the
early access list.
Access opens Friday 7 August, 3:00pm Eastern, in batches, smallest first. No card, and one email every other Friday until it is your turn.
Change channel to see what each one caught
Their pricing page changed overnight. The line that read "$89 to get started, credited against the job" now reads "$49."
That is the number people read out loud when they are calling three companies. Yours is published at $79.
Their page at 05:00, held against yesterday's copy of it.
Two new creatives in the Google Ads Transparency Center, first seen on the 5th. Both lead on same-week turnaround and both mention 0% financing.
What this does not tell you: what they spent, or which keywords they bought. Google publishes neither, and anyone selling you a competitor's ad budget is guessing.
Ads Transparency Center, swept weekly against the previous sweep.
Serial 99/123,456, filed the 3rd, for VELMAN PRIORITY CLUB in class 35. New application, awaiting examination.
My read, not a fact: a named membership plan is usually the front end of a recurring revenue push.
USPTO Trademark Status and Document Retrieval, checked weekly.
Two URLs appeared in their sitemap on the 4th that were not there on the 3rd: a comparison page naming three rivals, and a financing page quoting "as low as $89 a month."
Nobody builds a comparison page by accident. That is a positioning decision, published.
Their sitemap and its timestamps, read daily and compared.
A certificate was issued on the 6th for a hostname of theirs I had never seen before. Nothing is on it yet.
A certificate means a hostname was set up, not that a page is live, and a wildcard would have hidden it from me completely. A hint, not a headline.
Certificate Transparency logs, watched daily.
On the search you asked me to watch, Harrowgate moved from position 6 to position 3 this week. You slipped from 4 to 5.
Same query, same location, same time, every Monday, so the movement means something.
Harrowgate's listing is here if you want to look. I link to it rather than charting their rating over time, because Google's terms do not let me keep a copy.
Looked up live as this was written. Deliberately not stored.
Nothing to report on the other two. Ninebark and Two Rivers held still all week: no page changes, no new creative, no filings. A quiet week gets said out loud, because the weeks nothing moves are the ones that tell you where you have room.
Example transmission · invented. The businesses and the county are invented to show the format, and the numbers are not real. A real transmission carries a postal address and a working unsubscribe link, because that is the law.
You can look at what a competitor is doing today. You cannot look at what they were doing last Tuesday, because nobody kept it. That is the whole job: seven channels swept on a schedule, every sweep held against the last one.
| Source | What it gives you | How often |
|---|---|---|
| Their website | The text that changed, including published prices | fetched and compared, daily |
| Ads transparency | The ads they are running, the creative, and the region Google lists | swept weekly |
| Their sitemap | New pages the day they publish them, where the sitemap is current | read daily |
| Certificate logs | New subdomains, when a certificate gets issued for one | watched daily |
| Trademark filings | New applications, the class, and what they named the thing | checked weekly |
| Search position | Where they rank against you for searches you pick | same query, same place, weekly |
| Their Google listing | A direct link to their live listing, never a stored copy | looked up as the email is written |
New pages arrive within a day if their sitemap exists and its timestamps are current. Plenty of small sites fail one or both, and then you get the change on the next full crawl instead.
Price changes only show up when a competitor publishes prices, and many do not. When they do not, what you get is the messaging and the page changes, which is less dramatic and still useful.
Most tools in this category quietly imply they can do these. None of them can, and neither can Stratspy. The list is up front so you can decide before you give me your email rather than after.
No platform publishes it. Not Google, not Meta, not anyone. Every product that shows you a competitor's ad spend is showing you a guess with a dollar sign in front of it.
Google does not publish this at any price. You can see the ads. You cannot see the buy behind them.
Meta's ad library API covers political and issue ads only. Their own interface does show a page's live ads, so go and look, but holding that against last week means scraping Meta. That is what the ad spy tools do and I am not doing it.
Google's terms let you show a rating you just looked up. They do not let you store it and chart it. So you get a live link and no history. This is the feature I most wanted and cannot legally build.
Stratspy never creates an account, never signs in, and never clicks through terms. Public pages, logged out, robots.txt respected, with a bot that says who it is.
That was the honest list. Name five competitors and find out what they did last week.
$49
a month, locked
Fifty seats
Fifty people get in at $49 a month and hold that rate for as long as they stay subscribed. No card today, and nothing is charged until your first email lands.
I expect to charge more than $49 once this is running, probably around $69, and I am not going to dress that up as a discount off a price nobody has ever paid.
Stratspy is being built now and running in private testing. Early access opens Friday 7 August, 3:00pm Eastern, in batches, smallest first.
Early access opens at 3:00pm Eastern and the first batch gets in. Batches are small and they go out in the order people joined the list, so where you are in the queue is decided before Friday, not on it. If you are not in the first batch you will hear which one you are in.
If your competitors have a website, run ads, or file trademarks, then yes, because that is all it reads. It works best where competitors publish prices and worst where they publish nothing, and that is true of a law firm, a gym and a software company alike. Name five and find out.
Reading a page a business chose to publish is ordinary. The crawler never signs in, never opens an account, and never clicks through anybody's terms. It respects robots.txt, throttles itself, and says who it is.
A page change monitor tells you a page changed. It does not know which change is the one that costs you money, and it does not check the ad library, the trademark register and search position in the same pass. The reading is the part I am selling.
It goes in a file on my server and into a build note every other Friday. I do not sell or rent lists. Every send carries an unsubscribe link, and a reply gets me rather than a ticket.
Partly you should not, and that is the honest answer this early. What I can offer is that nothing here is invented: no customer counts, no testimonials, no logo row, no ad spend claims. The list of things this cannot do is longer than most competitors' feature lists. Judge it off the build notes, and nothing is charged before it runs.